This is where your next pair of underwear needs to come from.
When you write for a website like TreeHugger, you see a lot of ethical fashion startups come and go over the years. All of them start with admirable dreams and great hopes of success, but sadly, not as many survive the rigors of the real world.
That is why it's so heartening to see the tremendous growth of Pact, an organic cotton basics company that first appeared on TreeHugger back in 2011, selling tanks, tees, and socks. Since then, the Boulder, Colorado-based retailer has changed hands and grown twenty-fold. It boasts an ever-expanding line of women's dresses, sweatshirts, and cotton sports bras, as well as baby and toddler clothes, men's t-shirts, underwear, pyjamas, and more.
What is this company's secret to success in such a tough market? CEO Brendan Synnott put it succinctly in an email to TreeHugger: "We make ridiculously comfortable basics for the whole family. Everyone needs them."
© Pact
