Gold coins may be all the rage in the Mushroom Kingdom, but we'll be powering up with Oreo and Nintendo's new Super Mario cookies instead. Inspired by the "Super Mario" movie, as well as the classic video game, the limited-edition Double Stuf Creme Oreos feature callbacks to some of the game company's most iconic characters, including Mario, Luigi, Yoshi, Toad, and Bowser.
In addition to fan-favorite characters, the Super Mario cookies are also embossed with Power-Ups and Super Stars. Not each pack of Oreos contains all 16 cookies, though: Princess Peach — who recently received her own video-game announcement — is notably missing entirely from the collection, and Bowser is the rarest character to find, hinting that there may be trouble in the Mushroom Kingdom.
For anyone lucky unlucky enough to come across a Bowser cookie, Nintendo is also issuing an official challenge — kind of like a real-life minigame: on the rim of a glass of milk, stack as many hero cookies (Mario, Luigi, etc.) as possible on top of a Bowser cookie until he's defeated (or, rather, falls in the milk). Fans who record Bowser's "defeat" and share it on social media with #SuperMarioOREO may even receive a surprise from the brand.
The new Super Mario Oreo collection will officially hit shelves beginning July 10, but the cookies are currently available for presale on the Oreo website. Considering that the packs are randomly sorted and only available for a limited time, it may be difficult to track down the entire collection. Still, it seems worth it to get our hands on as many packs of cookies as possible, if only to take a bite out of Bowser's face once and for all.
While we may never agree on the correct way to eat an Oreo, we'll happily get in on the quest to save the Mushroom Kingdom — especially if it involves snacking on cookies all day. Take a sneak peek at the new Super Mario x Oreo cookies ahead.
